 |  |  |
   |
订单赢取资格（Order winners ）
来源：MBT2007-07-17
Those competitive characteristics that cause a firm’s customers to choose that firm’s goods and services over those of its competitors. Order winners can be considered to be competitive advantages for the firm. Order winners usually focus on one ( rarely more than two ) of the following strategic initiatives: price/cost, quality, delivery, speed, delivery reliability, product design, flexibility, after-market service, and image.
令一个企业的产品或服务在众多竞争者当中脱颖而出，并赢取顾客订单的竞争性特征。订单赢取资格可以被认为是企业的竞争优势。订单赢取资格通常集中于以下一个战略性定位（很少超过两个）：价格/成本，质量，交货，速度，交货可靠性，产品设计，柔性，售后服务和形象。
更多评论 | 发表我的评论
