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订单获得资格（Order qualifiers ）
来源：MBT2007-07-16
Those competitive characteristics that a firm must exhibit to be a viable competitor in the marketplace. For example, a firm may seek to compete on characteristics other than price, but in order to “ qualify” to compete ,its costs and the related price must be within a certain range to be considered by its customers.
在市场中，企业生存或成为一个竞争者所必需具备的竞争性特征
。例如，一个企业寻求的竞争性特征并不是价格，但是为了有资格参与竞争，其成本和价格必须在客户所能接受的范围之内。
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